Your shopping cart is currently empty.
Unique, Unusual and Different ideas for your Home and Garden
Fashion and Thermal for women, men and children
Inform | Enrich | Inspire | Entertain
Pet Store with the Best Prices for Pet Food and Supplies
Bedding, Sheets, Quilts and Towels in beautiful designs
Your complete wardrobe solution
Discover the pleasures of needlework and Craft
Our favourite DVDs especially for you
Basics with comfort, quality and style

The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.
The Direct Group



Innovations Direct Pty Ltd
431 Warringah Road
Frenchs Forest NSW 2086
ABN 29002899701.

Operating Companies

Innovations Logo



PL52 Cat

Reader's Digest Shop is where shopping can make your dreams come true! Every time you shop online with us, you have a chance to win $60,000!
We are your one-stop-shop for all the latest gift giving ideas including books, DVDs and Blu-ray movies, music, jewellery, health and vitamins, games and puzzles, electronics, home and lifestyle products and much more.
As the official store of Reader’s Digest, it’s also the best place to shop for Magazine subscriptions to Handyman and, of course, Reader’s Digest. Here at Reader's Digest Shop your online shopping experience will be second-to-none! You'll find a wide range of top quality products and trusted brands for your pleasure and enjoyment. Enjoy online shopping as it should be - quick, easy and convenient. And you'll have the peace of mind of our famous Guarantee of Satisfaction.




Innovations Logo



PL52 Cat

Innovations is a specialist general merchandise online and catalogue company operating in Australia and New Zealand.

With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure.




Fox Logo

FA52 Cat

The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs.

The Fox Collection also offers a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies. With over 10 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.




Innovations Logo




PL52 Cat

Infashion is your place to go for your favourite brands in one Catalogue.

Providing you with a variety of fashionable products from Damart, Damart Anywear, Victoria Hill, Motive, Surefit and even luxurious bedding and homewares from Home Collections.





  Victoria Hill Logo




DW51 Cat

 In the year 2006, Direct Group created the Australian fashion label Victoria Hill. Victoria Hill has made it their business to know real women. This wealth of experience ensures it delivers what she’s looking for in quality basics, season after season.

Victoria Hill’s distinguishing attention to detail shines in all areas, so women can confidently buy the same size time after time knowing every garment is consistent. Each garment is carefully chosen, if it’s not a fabulous must-have, then Victoria Hill won’t offer it.





Damart Logo




DW51 Cat

Celebrating over 25 years in Australia this year, Damart specialises in servicing the clothing needs of the Seniors Market in Australia and New Zealand.

Its name is recognised worldwide for its famous range of thermal underwear worn by polar explorers and suburban housewives alike. It also has an extensive range of female apparel wear designed to meet the specific needs for the seniors market. It markets its products using regular catalogue mailings to its customer database with the convenience of mail order, fax, internet and telephone.




Gaiam Logo





BL45 Cat

 Gaiam Inc of Colorado U.S.A and Interfine Holdings finalised a Joint Venture Company in September of 2004. The outcome of this arrangement has been the creation of Gaiam Australia Pty Ltd. Gaiam is involved in the marketing of a range of products defined as LOHAS…Lifestyle of Health and Sustainability… through direct mail and supplying retail stores.

The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.



EMasters Logo




MP51 Cat



Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment.

There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.





 Homecare Logo


For more than 20 years, Homecare has been one of the leading home shopping organisations in Australasia. Built on lifestyle, flexibility and reward, we are famous for delivering a diverse range of products direct to the door of millions of households.


More than 3,000 Homecare Distributors currently operate Homecare businesses through personally delivering a quality and unique Homecare catalogue featuring a variety of useful home and lifestyle products at affordable prices.


 TVSN Logo

In November 2004 the TVSN Channel joined the Interfine Group. TVSN allows you to shop in true comfort with no crowds, no queues and no parking hassles. TVSN is always open, so you can shop whenever you want 24/7, via a dedicated TVSN Channel on Subscription TV, and a web store. The TVSN Studio is located in a purpose built studio in Frenchs Forest. You can watch us on Foxtel Channel 176, Freeview Channel 14 (Metro) or Freeview Channel 54 (Regional).